
Crisp · Bright · Seasonal

Local and export programs built around colour, crunch and consistency.
The Obvious standard
ObviousFRUITS apple programs are built around the attributes that matter at shelf and at first bite: colour, crunch and consistency, with packing and communication matched to the buyer.
What we focus on

“Colour you notice. Crunch you remember.”
Let's talk fruit
Tell us what you need, your market and your timing. We’ll help you find the right fit.